Sunday 22 August 2021

 ECO-DEADLY GROWTH OF DHAKA

Dhaka has seen an exponential growth in the last few decades, with the population growing from 430,000 in 1950 to over 20 million in 2020. With a growth in population comes industrial and overall economic growth. However, the industrial growth of Dhaka has resulted in a great increase in pollution, with problems in air quality, water quality, and sanitation. The growth of the service economy was also accompanied by a real estate boom in the early 2000s. Consequently, commercial and residential real estate was prioritized over community parks and public beautification projects.
This saw the once lush, green, and beautiful city turn into a concrete jungle, filled with drab skyscrapers guzzling a huge amount of water, electricity. These skyscrapers also aggravated the waste management problem that the city was already plagued by.
However, the scenario has changed in the last decade, with more public awareness about environmentally sustainable growth, and the LEED (Leadership in Energy and Environmental Design) certification in the industrial and real estate sectors is one of the prime examples of this phenomenon.


 Lead Certified Building For a Greener Dhaka

Climate change is a hot topic globally, with many politicians in the west using it to push forward their own political agendas by putting it up for debate. However, our country, Bangladesh, is far removed from all that mumbo jumbo. Here, the effects of climate change are very much real. With rising sea levels, and increased levels of pollution that are part and parcel of any fast-developing economy, low-lying Bangladesh is at an increased risk of suffering from the cruel effects of Global Warming. And at the center of all that is the capital, Dhaka, and its 20 million residents, making it one of the most populated cities on Earth. The important role played by LEED Certified buildings in Dhaka in starting a Green Building Solution. 



Saturday 17 April 2021

ফ্লাট কিনবেন , নাকি ভাড়া বাসায় থাকবেন !


 

Digital Marketing Checklist in Real Estate

 A. Website

Website is the foundation for all of digital marketing efforts. A joint study by Google and Loopnet has shown that almost 80% of tenants and investors search for commercial real estate online. This means website is critical to gaining brand visibility, acquiring prospects, and helping drive sales and lease-up efforts for the company. That said, there are a few strategies that are highly likely to have a strong impact for the company. Here are our favorite ideas.

1. Get a Responsive Website – Ensure  website is optimized for mobile devices. Our ability to reach and attract more potential tenants, brokers and investors increasingly hinges on the user experience of the website displayed on their device. Remember that more than 13% of CRE visits are from mobile devices* . In order to communicate your brand and services effectively, it is crucial that your site is optimized for all platforms (iOS, Android, Windows) and devices (desktop, smartphone, tablet).

2. Maintain an Active Blog – A company blog is a great marketing tool that can have massive impact for search engines, social media visibility, and a great place to begin dialogue with our potential client base. Educate our clients with tips and advice, highlight lease transactions, key company updates, and discuss relevant industry and local market news. As an expert in our field, this is our chance to demonstrate our knowledge and position ourself as an authority – and invite comments and suggestions from our readers, of course.

3. Update Company News – If a blog is too resource-intensive, we could consider creating a news section on our site to feature important company updates, press releases, and survey/research results. This will give search engines (and our clients) a positive signal that our company is active and growing, a very valuable and important trust factor. Also, a new section typically requires less commitment on our part and will be easier to maintain

4. Publish Market Reports – A valuable real estate marketing idea would be to create a local market report for the markets our operate in. Include data points like rentable square footage (RSF), average rent prices, vacancy data, absorption rates and any significant transactions. Highlight it on our website as a monthly (or quarterly) feature and we shall surely generate more eyeballs and interested readers.

5. Create Videos – Videos are a powerful medium that are still not very prevalent in the marketing mix of most CRE companies. Not only does a marketing video give our audience a different kind of medium to interact with (and one that generally encourages them to spend a while on your website), but this also allows us to better showcase our company, our properties and make ourself stand out from competitors.

6. Include a newsletter sign-up This is an easy and free way to help us build up a database of potential clients and partners. Even if we don’t yet have a concrete email marketing strategy in place, it doesn’t hurt to ask for emails and start building our list in the mean time.

7. Improve SEO – Make sure our real estate website ticks off the right boxes in terms of SEO (Search Engine Optimization). An effective SEO strategy can help generate massive “free” traffic from Google and other search engines and help us generate visibility for targeted keyword terms related to our business. More and more potential tenants and investors are using online searches to research properties, don’t be left out of the game.

8. Consistently Track Our Results – At a minimum, make sure we are running Google Analytics on our website to track marketing performance and make sure us look at results at least once a month. This will help us make better, informed marketing decisions and enable us to understand if our website is having any significant impact. If our website is not generating prospects for our company or property, it’s time to revisit and take action

B. Online Marketing 

Once we’ve updated and optimized the website, there are several things we can do to drive people to it. By increasing exposure through online marketing efforts, we can boost performance, raise the profile of the site and its brand, and stand out from our competitors in new and exciting ways:

9. Launch a Company Newsletter – Email remains one of the most effective forms of communication for brands moving with a higher response rate than almost any other online format. Not only does a regular company newsletter allow us to stay in touch with our most valuable prospects and customers, it provides a means to showcase the activity of our company, offer valuable free information, and build a relationship that transcends the anonymity of our website.

10. Get Active on LinkedIn – In recent years, LinkedIn has become the ‘de facto’ platform for professionals to network. Its 300 million user base consists of just about every professional in the commercial real estate, finance, investing, or legal fields we could want to meet, and it offers a powerful marketing and engagement system with blogging, group discussion boards, and search functions. Combined with ultra targeted advertising, LinkedIn is an important focus for any business in 2019.

11. Run Targeted Advertising Campaigns with Google – Google AdWords offers a fast, efficient and scalable way to target potential tenants and investors online. Programmatic advertising allows us to showcase our services or offers in specific locations in search results, or with display and retargeted ads for people visiting our website or those of our competitors. To put it simply, this is the fastest way to get in front of our most likely prospects.

12. Run a Remarketing Campaign – Remarketing allows us to recapture traffic on our website, showing ultra-targeted ads only to people who have already visited or performed a specific action on our website. Because more than 90% of our web traffic won’t take an action when they visit, we need to increase return rates – retargeting allows us to do just that.

13. Submit Guest Content – This tactic is effective for two reasons. To start, it gets our name and brand on large websites (news platforms, blogs, trade journals) that our target market trusts. That content allows us to gain exposure us may not be able to gain on our own website, at least not yet. Second, we get a powerful link to our website. This can drive traffic to our site, but also has important SEO value and can improve our ranking in search engines.

14. Launch a Video Marketing Campaign – Video is one of the highest engagement rate tactics in digital marketing. People like video and it is more accessible than ever before. By producing high quality marketing videos of our properties, publishing interviews, or creating high quality videos that showcase our company, we can drive traffic from YouTube, Facebook, and Video. All three platforms offer incredibly targeted advertising as well to increase our online reach.

15. Optimize Our Twitter Marketing Campaign – In the last year, Twitter has introduced several new marketing tools, including the ability to showcase specific content from our site, embed multiple images in a tweet, and even capture email addresses directly from an ad we run on twitter. Use these tools to share new ideas, events, and property updates with our customers and prospects and to continue growing our network .

16. Create and Publish High Quality Content – High quality content is one of the most valuable currencies on the Internet today. “Okay” isn’t good enough. We need to produce exceptional, well-written blog posts, informative articles, high quality HD videos, infographics showcasing interesting data, and other educational content that can capture attention from prospects when they visit our website. Good content helps us build an audience, create trust, and allow us to leverage the other distribution tactics listed above as well.

C. Offline Marketing

More than ever, real estate professionals are investing heavily in their online strategies. But, while online marketing is becoming one of the most powerful ways to grow our business, offline strategies remain important and should be a core part of our marketing plan. By combining the two and building a plan that moves seamlessly between online and offline tactics, we’ll reach a much wider audience.

17. Host a Broker Event – Hosted events are always popular, drawing people from across the spectrum of our industry, giving our properties much needed exposure, and allowing us to meet new people. A good broker event will allow us to engage with people and build relationships in ways we may not be able to otherwise online.

18. Attend Meetups and Professional Events – Meetup.com is one of the world’s most powerful real-world networking platforms, bringing people together to discuss shared interests in thousands of groups. Create a own professional group to gather people interested in real estate, finance or marketing, or join another group if there is one that fits our interests. There may be several, offering us the opportunity to network and build connections more easily.

19. Create a Strong Presentation – A good presentation can be an incredibly effective way to convey our brand story and communicate our services to prospective clients. But it needs to be of the highest possible quality if we want to make a lasting impression. Invest in a professionally-made presentation that is engaging, on target with our audience, and tells a compelling story.

20. Update Print Collateral – The quality of the print collateral we send to our clients, says a lot about us as a company. If it’s been some time since we last updated this or we still don’t have professional graphic design for our marketing materials, consider investing in new collateral in 2019, updating any contact information, social media links, website links, and imagery to match our online presentation.

21. Back a Local Charity or Organization – There is nothing more fulfilling than working with a local organization or charity that we feel strongly about. It’s a great way to give back to the community, and it happens to get our name out there and allow us to engage with people in ways that aren’t possible from a strictly business perspective. Make sure to choose an organization that matches both our brand and business goal – it should be one we feel strongly about.

22. Buy Media in Traditional Outlets – While advertising dollars continue to shift online, there are still plenty of affordable and effective options offline in trade journals, newspapers, and even on billboards or local print ads. If our goal is to increase reach, build our brand, and make sure locals recognize us and our property, this is still one of the best ways to do so. Just make sure to test our efforts to see what drives the most interest. Consider making custom website URLs we can drive people to from these ads to measure which is most effective.

23. Ask for Referrals – It doesn’t get any simpler or more effective than this. Word-of-mouth marketing can help us drive a significant increase in inquiries without having to spend heavily on marketing materials or advertising. The key is to actually ask. Create a referral request program with potential partners, maintain close relationships with previous clients, and follow up frequently to ensure we’re tapping every potential source.

Source: Michael Cusden360 Automation Manager TutorialsBlogPodcastReal Estate

  ECO-DEADLY GROWTH OF DHAKA Dhaka has seen an exponential growth in the last few decades, with the population growing from 430,000 in 1950 ...